Foxy Face

Analytics • Performance Reporting

I developed recurring website analytics reports that monitored user behaviour, traffic sources, engagement, conversions, and overall website performance. Each report translated complex data into clear insights and actionable recommendations, helping identify trends, measure progress, and guide future marketing decisions.

Featured Work

• Weekly website analytics reports 
• Monthly performance summaries 
• User behaviour analysis 
• Traffic source reporting 
• Conversion tracking 
• Executive summaries

Forecasting • Data Analysis

Beyond reporting historical performance, I developed monthly forecasts to project future website and social media performance using historical trends. These forecasts provided a forward-looking perspective that helped support planning, goal setting, and ongoing performance evaluation.

Featured Work

• Monthly forecasting reports 
• Website projections 
• Social media forecasts 
• Year-over-year comparisons 
• Trend analysis

SEO • Website Strategy

I analyzed website performance to identify opportunities for improved search visibility, user experience, and conversions. Recommendations focused on strengthening SEO, optimizing service pages, improving website structure, and creating a stronger journey from discovery to booking.

Featured Work

• SEO recommendations 
• Service page optimization 
• Internal linking strategy 
• User experience improvements 
• Website performance reviews 

Marketing Strategy • Consumer Insights

Using analytics as the foundation, I developed strategic recommendations that connected website performance, social media insights, and customer behaviour. This included identifying high-performing content, evaluating marketing effectiveness, and recommending opportunities to strengthen future campaigns and improve customer acquisition.

Featured Work

• Marketing recommendations 
• Content performance analysis 
• Customer behaviour insights 
• Strategic reporting 
• Campaign recommendations