.png/:/rs=w:1209,cg:true,m)
De Havilland Canada
Communications Strategy • Social Media Strategy • Internal Communications • Executive Thought Leadership
Supporting internal and external communications through strategic storytelling, social media, campaign development, and executive thought leadership.
OVERVIEW
During my time at De Havilland Aircraft of Canada, I had the opportunity to contribute to a wide range of communications initiatives, including social media strategy, internal communications, campaign development, analytics, and industry events.
Working across multiple audiences and platforms taught me that effective communications encompass much more than just creating content. Each project begins with a deep understanding of the audience, the objective, and the broader business strategy that informs the message.
Below is a selection of the projects I contributed to throughout my internship.
MY WORK
Social Media Strategy
Internal Communications
Social Media Strategy
Social Media Strategy • Analytics • Content Planning
One of my primary responsibilities was helping strengthen DHC's social media presence across LinkedIn, Facebook, and Instagram. This included developing platform-specific content, refining content pillars, monitoring competitor activity, tracking analytics, and identifying opportunities to strengthen engagement and long-term growth. The goal wasn't simply to publish content, but to build a stronger, more consistent digital presence that reflected DHC's brand and business priorities.
Featured Work
- Social media strategy development
- Content planning
- Social media analytics
- Competitor analysis
- Community engagement
- Performance reporting
- Platform optimization
Weekly Content Series
Internal Communications
Social Media Strategy
Content Strategy • Storytelling • Community Growth
To create greater consistency across DHC's social media channels, I developed and managed recurring content series including Mission Monday and Fun Fact Friday. These weekly features showcased the company's aircraft, history, innovations, and capabilities while giving audiences recognizable content they could return to each week. By balancing technical information with engaging storytelling, the series made complex aerospace topics more accessible while reinforcing DHC's expertise, heritage, and innovation across its social channels.
Featured Work
- Mission Monday
- Fun Fact Friday
- Aircraft history features
- Educational content
- Historical storytelling
- Content planning
Internal Communications
Internal Communications
Internal Communications
Internal Communications • Employee Engagement • Storytelling
I wrote and developed internal communications that kept employees informed, celebrated company milestones, and highlighted the people and projects shaping DHC. This included intranet articles, employee spotlights, operational updates, event coverage, and leadership communications designed to support engagement across the organization. Each piece was adapted to its audience and objective while remaining aligned with DHC's broader communications strategy.
Featured Work
- Employee spotlights
- Operational updates
- Executive communications
- Company announcements
- Intranet articles
- Internal campaigns
Event Communications
Event Communications
Internal Communications
Industry Events • Live Coverage • Event Communications
From major international airshows to community events, I supported communications before, during, and after key DHC events. This included developing social content, writing internal communications, coordinating photography, monitoring media coverage, and producing post-event wrap-ups that extended the impact of each event beyond the event itself.
Featured Work
- Farnborough International Airshow
- CANSEC
- Calgary Stampede
- Corporate events
- Event wrap-ups
- Media monitoring
Campaign Development
Event Communications
Campaign Development
Strategic Communications • Campaign Development
I contributed to communications campaigns designed to connect with both internal and external audiences through coordinated storytelling and multi-platform content. From planning campaign structures to developing written content and supporting creative execution, each campaign was built around clear communications objectives while maintaining consistency across channels and audiences.
Featured Work
- Future in Flight
- Employee campaigns
- Awareness initiatives
- Campaign planning
- Cross-platform communications
Skills Demonstrated
- Communications Strategy
- Social Media Strategy
- Content Strategy
- Internal Communications
- Executive Communications
- Executive Thought Leadership
- Campaign Development
- Copywriting
- Strategic Storytelling
- Social Media Management
- Content Planning
- Content Creation
- Social Media Analytics
- Performance Reporting
- Competitor Analysis
- Community Management
- Employee Communications
- Employee Engagement
- Event Communications
- Live Event Coverage
- Media Monitoring
- Cross-Platform Communications
- Brand Communications
- Audience Strategy
- Project Coordination
- Strategic Thinking
REFLECTION
One of the biggest lessons I took away from DHC was that effective communications goes beyond simply creating content. Every project, whether it was a social media strategy, an internal communications piece, or a company-wide campaign development, began with a deep understanding of the audience, the objectives, and the overarching business strategy. Working across such a diverse array of initiatives not only strengthened my ability to think strategically but also helped me adapt my communication style and tell compelling stories that fostered meaningful business outcomes.
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.